UEL Trophy Tour

Kia Motors

The UEFA Europa League trophy was showcased in 3 cities in Europe ahead of the final in Baku to promote their boot donation campaign

 

We designed, built and managed an eye-catching city centre stand that championed the Kia brand

 

Activities on the stand included

An opportunity to view and interact with the Kia car

A chance for visitors to have their photograph taken with the UEFA Europa League Trophy and take home a branded printout from the freestanding ‘booth’

A display in a ‘changing room’ showcasing signed shirts of heroes from local UEFA Europa League clubs

Boot donation bins where members of the public could drop off their boots

Q&A’s and photo opportunities with UEFA ambassadors

A football freestyler who hosted short shows and challenged members of the public to copy his tricks

Branded spot-prizes and giveaways throughout the day

Schools Tour

 

In conjunction to the city centre activations, we handled the logistics and delivery of visits to local grassroots football clubs and schools in five european cities. We brought branded experiences and merchandise so that ambassadors could engage with young people.

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